DEVERDI is the go-to platform with a curated selection of ethical emerging brands where along with our collection of creative high-end, we present ground-breaking brands to a pioneering community of fashion enthusiasts.
DEVERDI’s story began in London in 2020 when Spanish entrepreneur Laia Rodon and fashion photographer Nona Duch, came together to form a fashion-tech platform where it showcases a growing portfolio of sustainable emerging brands, offering its customers a curation of high-quality products.
“We wanted to evolve as a new hub for creative minds to feel part of DeVerdi and to have in the same place emerging trend designers. We wanted to create a platform where the future of fashion is presented, tested, and accessible to a community of fashion-forward individuals”.
Laia & Nona
DEVERDI is involved in the conversation around sustainability in the fashion industry and offers a one-stop destination for not only shopping but to start a conversation about slow fashion in the present.
DEVERDI invites representatives in sustainability to participate in Q&A’s as part of a special “DEVERDI Stories” section of an online journal, where we create a community of pioneer designers and fashion-forward individuals that share their passion and stories talking about sustainability and ethics.
At DEVERDI, we believe and work only with partners that share the same values, offering to the customers the best selection of high-end fashion and ethical brands without neglecting style and sustainability.
With our ecological mindset, the goal is to minimise the environmental footprint to preserve and improve the health of our planet. Whilst promoting green fashion and a Pre-order system, to produce by customer-led demand and minimising the risk of overproduction and dead stock, we intend to make a positive social impact, which has been developed in respect of people's health and preserving the environment as the main cause.
The selection of designers that we collaborate with, use natural materials and fabrics that have been produced in the least harmful way possible for our planet. They reduce the production impact of their products and renounce the use of pesticides and other substances that could harm the Earth while opting for different environmental-friendly practices, such as water-based inks and raising awareness about the climate change movement.
The main value that our brands need to have is the practice of their ethics respecting the human rights of their employees and the dignity of everyone involved in their production and distribution process.