Our story

Founded in 2020 and based in London, DeVerdi is an online platform of responsible fashion for socially conscious shoppers. 

DeVerdi (a word meaning ‘from green’) showcases a growing portfolio of sustainable luxury brands offering its customers a curation of high-quality products that are 100% sustainable.

DeVerdi has made a pledge to use its channels to support and promote new and also established brands, challenging the concept that ethical fashion is niche or not for everyone.  

The mission of DeVerdi is to evolve the conversation around sustainability in the fashion industry and offer a one-stop destination for not only shopping but to start a discussion about what it means to be an ethical shopper in 2020. DeVerdi will invite authorities in sustainability throughout the fashion industry to take part in Q&A’s featured as part of a special #EthicalTalks section of the website. 

Launched in September 2020 at www.de-verdi.com, DeVerdi is excited to enlighten and educate shoppers and show that responsibility is fashionable.

Read more about our ethos and values here



Laia Rodon is the Founder and CEO of DeVerdi. Born in Barcelona, Laia started her journey working for brands focused on luxury and ethics, she found a passion for ethical fashion and created DeVerdi after struggling to find one destination where she could shop ethical brands.

“The best work comes from taking the biggest risk”.  

Founder + CEO


Nona Duch is the Creative Director and Photographer of DeVerdi. Nona is a fashion photographer, she got her university degree at IDEP in Barcelona. Nona loves a good story and traveling every time she gets the chance. She works as a fashion photographer for Harrods in London. 

There is no outside field, what happens only happens inside”.  

Creative Director + Photographer

If you have further questions, don't hesitate to get in contact with us.